join the produce movement
Grant Application
Do you currently sell fresh fruits and vegetables?
Do you want to enhance your business and increase your sales?
The City may be able to help
The Philadelphia Department of Public Health launched the Philly Loves Fresh campaign in 2024 to support and promote small businesses, like produce trucks, that sell fresh fruits and vegetables. Small produce businesses serve as a valuable resource for healthy food in our communities. The Philly Loves Fresh campaign aims to increase awareness of fresh produce options in the city and encourage fruit and vegetable consumption.
Philly Loves Fresh has supported nine small businesses so far. We hope to expand this network by partnering with Philadelphians like you.
Philly Loves Fresh participants will receive the following:
Custom Signs
Custom-designed Philly Loves Fresh signs and posters for your business
Visual Assets
Photos and videos of your business from a media shoot
Media Promotion
Media promotion of your business through social media, radio, and/or newspaper ads
Digital Presence
Website promotion through the Philly Loves Fresh web pages
Financial Support
Mini-grants to enhance or support your business operations
Collaboration
Assistance with future license, grants and loan opportunities/applications
eligibility
To participate in the Philly Loves Fresh campaign, you must meet the following eligibility requirements:
Established
Inventory
Hours
Licensed
Tobacco-Free
produce operators
Prioritizing underserved communities
Priority will be given to produce operators located in, led by, and/or serving historically underserved communities, including but not limited to: communities with limited access to fresh produce; communities of color; immigrant populations; low-income communities; and, people with disabilities.
Mini-Grants
Timeline
Funding
Your questions answered
How can this funding be used?
Presentation
Purchasing equipment to improve presentation of produce such as bins, shelving, or awnings
Inventory
Increasing produce inventory to scale business to expand and reach more customers
Enhancements
Truck maintenance or enhancements, Refrigeration and/or storage of produce
SNAP/EBT
Paying for SNAP/EBT equipment, fees and other related costs
Promotion
Marketing/signage to advertise and promote business
License/Permit
Paying license and permit fees to allow for future operations
Expansion
Setting the groundwork to expand business such as opening an additional location
application submission & Reporting Requirements
Info Session
There will be an Info Session on March 12, 2026 from 6pm – 7pm. Register with the Zoom link:
Proposal Deadline
Proposals are due March 31, 2026 by 11:59 pm. Please use this link to submit your application:
Tracking Survey
Awardees will be required to complete a survey after grant implementation to track how funds were used and share experiences with the program
Let’s work together
If you need this information in another language, please email ousmane.diarra@phila.gov.
Arabic:
إذا كنت بحاجة إلى هذه المعلومات بلغة أخرى، يُرجى إرسال بريد إلكتروني إلى ousmane.diarra@phila.gov
Chinese: 如果您需要获取此信息的其他语言版本，请发送邮件至 ousmane.diarra@phila.gov。
French:
Si vous avez besoin de ces informations dans une autre langue, veuillez envoyer un courriel à l’adresse ousmane.diarra@phila.gov.
Haitian Creole: Si ou bezwen enfòmasyon sa a nan yon lòt lang, tanpri voye yon imèl bay ousmane.diarra@phila.gov.
Korean: 다른 언어로 본 정보가 필요한 경우, ousmane.diarra@phila.gov로 이메일을 보내주시길 바랍니다.
Russian:
Если вы хотите получить эту информацию на другом языке, пожалуйста, пишите по адресу электронной почты ousmane.diarra@phila.gov.
Spanish: Si necesitas esta información en otro idioma, envíe un correo electrónico a ousmane.diarra@phila.gov.
Vietnamese: Nếu quý vị cần thông tin này bằng ngôn ngữ khác, vui lòng gửi email tới ousmane.diarra@phila.gov.
